zero-carbon 2030

Challenges.

• The organization was just launched and was not very well known yet among the target market —> the aim was to increase brand visibility online, grow the community and inspire people to download the app.

• As an environmental non-profit, the organization had a limited budget for marketing activities, and thus most of the efforts had to come from organic work, requiring a well-crafted marketing strategy.

• The team was small and I was the only person working in marketing in the beginning, later on, I have received support also from a marketing & design intern.

Achievements.

• Grew LinkedIn followers by 128% in 3 months (1511 vs 662). One of the posts went viral, which received 270 new likes and 80 new followers. 

• Grew Instagram followers by 80% within 3 months (2082 vs 1160) and limited advertising budget. Around 100 new followers per week. Also increased their engagement rate to above average in the industry.

• Created engaging and educational content for social media, website, and newsletter about climate change education. 

• Organized a virtual online event “Art for Climate Auction” - sourced 15 high-level artists to contribute with their paintings to the auction for a good purpose - $50.000 AUD was raised for the company.

• Led the re-branding of the company from zero-carbon 2030 to Praesideo, including a new logo, brand identity, and website.

• Launched the “Praesideo Podcast” with inspiring interviews on the topic of climate change.

• Managed a graphic design & marketing intern, provided training and support.