Teams4Purpose

Paris | France

Copywriting &
Email Marketing.

 

The mission of Teams4Purpose is to empower teams to become more sustainable in their jobs and businesses. And provide a clear sustainability strategy that drives engagement and action.

My role was to prepare a content strategy, create clear and informative copy for LinkedIn, write blog posts for the website, create lead magnets to attract new subscribers, and nurture existing customers through e-mail marketing.

Challenges.

  • The organization’s goal is to grow its online visibility and enhance engagement on social media.

  • The opening rate and click-through rate of e-mails were under the industry average.

 

Achievements.

  • Improved the LinkedIn page views by +250% and engagement by +230% in one month by increasing the follower base, creating appealing visuals, and publishing valuable and informative content.

  • Improved the email opening rate by +66% (from 30% to 50%) by optimizing the newsletter format and crafting strong headlines and customer-centered copy.

  • LinkedIn

    Manged the content creation, channel engagement, and growth.

    View here
  • Teams4Purpose

    E-Mail Marketing

    Created compelling bi-monthly newsletters for the community.

    View here
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