Peak Performance Coach
London | UK
LinkedIn Ghostwriting & Content Strategy.
I was ghostwriting LinkedIn posts for my client in the peak performance coaching space for 8 months. The goal was to improve visibility, establish authority in the space, and attract & convert clients for the new high-ticket coaching program.
The client prefers to stay anonymous.
Challenges.
The client already had an established LinkedIn presence but the posts were not getting enough views, engagement and were not converting as many clients as desired.
The client was lacking a content strategy and a posting mix that drives engagement and conversions. And wanted to learn how to promote themself in an authentic and non-salesy way.
The client wanted to improve her writing style and connect deeper with their community. She wanted to learn how to craft personal, vulnerable & deeply resonant stories.
The client also wanted to gain more time back by outsourcing content writing and focusing on what moves the needle in their business.
Achievements.
Created a personalized content strategy and content calendar with educational, inspirational, perspective-shifting, personal, authority-building, and sales posts based on the client’s goals.
Produced high-quality copy for LinkedIn posts with minimum revision needed.
Increased client’s LinkedIn engagement & conversions thanks to a combination of compelling content, storytelling, and collaboration with designer and client over a 8-month period:
- Views: 1,825,000 +104%
- Likes: 22,000 +193%
- Comments: 20,000 +270%
- Clients signed: 20
- Podcast invitations: 2The client found their unique brand voice, clarified their message, and established authority in the peak performance space.
