Klarna

Stockholm | Sweden

Website Copywriting.

 

Klarna is the leading global payments and shopping service, providing smarter and more flexible purchase experiences.

I helped the company launch in the Czech market by translating and writing their website copy from English to Czech.

Needs.

  • Klarna was expanding into the Czech market and needed help to align its brand messaging to the target market.

  • The copy was to be written according to their brand voice guidelines and maintain an informal, light-hearted voice.

 

Achievements.

  • Created clear and compelling on-brand website copy for them to communicate their new product in a refreshing and crisp way.

  • The copy speaks deeply to their ideal clients, empathizing with their situation and desires in life.

  • The quality of the writing blends with the beautiful design of the website, creating a smooth user experience.

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