Bold Metrics

San Francisco | USA

LinkedIn Content Strategy.

 

I helped Bold Metrics, an innovative company in the AI fashion space, create a LinkedIn strategy for the whole leadership team. The goal was to improve visibility & engagement, step into thought leadership, and attract aligned clients to book a demo.

Challenges.

  • Lack of clear content strategy and roles

  • Low engagement on personal & company pages despite posting regularly 

  • Simplifying the complex into a clear, concise idea and making the content more digestible

  • Integrating the company page with the personal profiles

  • Not knowing what and how often to post

  • More support needed on building the brand and company voice

  • Attracting & converting aligned clients

 

Achievements.

  • Defined a content strategy that bridges the gap between their clients and their offer

  • Built content ideas for different levels of awareness

  • Integrated their purpose, vision, and values into the content

  • Established ways to promote their offers with a mix of nurture & sales posts and call-to-actions

  • Created a journey that moves people from content to call

  • Defined a simple & efficient engagement strategy to bring in more qualified leads

  • Positioned them as an authority in the field and got a clear roadmap to establish thought leadership

  • Tackled most common objections


IMG_1332.jpg